Rita is the creator of the Imagination Age, a way to frame the period between the Industrial Era, which is fading, but not gone, and the Intelligence Era, which is coming, but not here. Her work at Science House includes serving as futurist at the Science and Entertainment Exchange of the National Academy of Sciences. She makes Mystery Jars, writes about the future for Fast Company and invents story architecture, characters and novel technologies for film and TV as a futurist for the Science and Entertainment Exchange.