Business Culture Design

Culture Map

Business Culture Design

Culture is an organization’s heart, mind, and soul. It is responsible for how people in an organization perceive, think, feel and act. Culture determines how the organization ticks.

With the Culture Map, culture becomes tangible, discussable and shapeable. A Culture Map represents cultural patterns based on seven value clusters, each of which is named by a color. The patterns show the characteristics of a culture.

The Culture Map model is based on Memetics, the science of cultural evolution. It integrates scientific work and innovative theories with practical knowledge gained from working with companies and organizations.
Worldwide, numerous Fortune 500 companies as well as medium-sized businesses and non-profit organizations rely on the Culture Map method.

The Business Culture Design Process

The examination of today’s culture forms the start. Business Culture Design combines quantitative findings from online surveys with qualitative information from one-on-one interviews and workshops. In Culture Map workshops, not only is the actual culture worked out jointly and participatively – a common understanding of culture and a common language is also created.

After reflecting on today’s cultural patterns, the context, challenges, strategy and goals of the organization are examined more closely in order to determine the strengths and weaknesses of the current culture. On this basis, the target images are developed, and a commitment to jointly moving towards the target culture emerges. Systemic and personal fields of action are derived on the basis of the culture objectives.

Would you like to get to know your organizational culture and actively and purposefully manage its development? We look forward to supporting you in this!

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The book Business Culture Design (Campus, 2016) provides detailed information on the Culture Map. The author of the Culture Map approach is Simon Sagmeister. Culture Map® and Business Culture Design® are registered trademarks of The Culture Institute AG.


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