Culture is an organization’s heart, mind, and soul.
Our mission: We change the way companies cultivate their corporate cultures and help them to thrive in a new world. Corporate culture is our passion and our focus. As a think tank and consultancy based in Zurich and St. Gallen, we work together with our clients to make culture tangible — and to shape it. We support organizations with consulting projects, compact workshops, innovative trainings, and inspiring talks; but above all by sharing electrifying ideas, emotional experiences, and systemic leadership know-how.
Business Culture Design shows you how culture evolves within organizations, what impact it has — and above all how corporate culture can be developed in a purposeful and targeted manner. Examples from the world of management and leadership offer unique insights into corporate cultures. The Culture Map makes cultural patterns visible and tangible—and helps you become an active Business Culture Designer.
buy on amazon
press commentaries
Anyone wanting to know what makes their business tick and looking to become the active designer of their own business success will find this to be the right (work-)book for them.
getAbstract recommends this original book to all executives looking to understand and steer their companies better.
Seal of approval – extraordinary!
Simon Sagmeister presents a colorful palette of typical cultural patterns and explains how their various types diverge in their development. Readers will gain a new perspective on organizations, recognize green, blue, and purple cultural traits everywhere, and begin to consider strategy and culture as a unity.
The author succeeds in presenting the highly complex subject of corporate culture in a manner that is both clear and easily understood even by beginners. The book’s colorful design and its storytelling, which makes use of metaphor and diary entries to depict individual cultures, allows readers to quickly relate to the situations described.
In his book, Simon Sagmeister presents the Culture Map, conceived to describe all cultural patterns evolving in the organizational context. Drawing on many examples and using numerous illustrations, the author explains how culture emerges in businesses and how it can be steered.
The many examples from different organizations give food for thought and provide leaders with rich material to become active designers of their corporate culture.
A comprehensive introduction to corporate culture with vivid examples and diagrams. Very attractively designed and visually well-executed.
Corporate culture – a fine-sounding term that is rarely brought to life. Simon Sagmeister wants to change that. He has condensed his own experience and expertise into 240 pages with the clear call to go out and design your own corporate culture.
For his concept, Sagmeister 'builds on the compelling ideas of great thinkers' across the centuries, which he has 'consistently combined, supplemented, and adapted to the field of corporate culture.' From Charles Darwin through Isaac Newton to Immanuel Kant, many famous names make their way into the executive floor. There are numerous derivations from the nature too.
Simon Sagmeister’s book Business Culture Design is a major contribution to providing leaders with a pragmatic, self-applicable and reality describing instrument to analyze culture. Examples of companies like Google, Apple, IBM, Amazon, and Zappos show that cultural analysis does not consist of vapid retrospection ('Polaroid went down because…'), but instead offers practical advice on current management issues to companies in the here and now.
In sum, it is fair to say that these new forms of culture design will help you steer your company simpler and better into the future.
The Culture Map is impressive in its practical applicability and clear logic.
Solutions
Solutions
We work with organizations on those management and leadership challenges where corporate culture is critical to success.
