BCD Book Launch

Business Culture Design – The Book Launch Party!

St. Gallen / April 2024

BCD Book Launch

The first edition of Business Culture Design was published by Campus Verlag in 2016. The USA followed two years later and China in 2020. We are thrilled to now present an expanded and redesigned edition!

In recent years, we have been able to use our Culture Map to accompany very different organizations in their cultural development, including global car manufacturers and suppliers, insurance companies and banks, logistics companies and other service providers, administrations, a fintech unicorn, a Champions League football club or the Swiss Army.

We have included the most important findings and solutions from recent years in this new edition. New chapters describe our experiences with Culture Hacks, My Colors and our Culture App. There are also many new examples in the book – and it comes with a fresh look! The book has also been graphically redesigned.


All this was of course reason to celebrate!

Culture enthusiasts, customers, partners, friends and family came to St. Gallen for our book launch party.

Oberst i Gst Thomas Huber and Oberst i Gst Dominik Belser reported on the cultural change in the Swiss Armed Forces. We showed how BCD started in China and shared further insights into the world of TCI. And all this in a great atmosphere.

Thank you for making this evening so special!